Dr Robert Jeyakumar Nathan received his Bachelors in Business Administration (Hons.) Majoring in Marketing with Multimedia; and Masters of Philosophy (Management) from Multimedia University, Malaysia. He obtained his PhD in International Marketing from Universiti Malaysia Sabah. Dr Robert is a certified trainer of Pembangunan Sumber Manusia Berhad (PSMB) under the Malaysian Ministry of Human Resources and Certified Design Thinking Trainer from Stanford University Design School, Palo Alto. Robert is currently leading the Academic Innovation and Product Intelligence (AIPI) department, and is Deputy Director with the Centre for Lifelong Learning and Learning Innovation (LEARN). He also conducts corporate training on Design Thinking, Leadership, Strategic Thinking, and Business Model Innovations. Prior to joining the academia, he worked as System Analyst for Siemens Semiconductor AG (now known as Infineon Technologies AG), a semiconductor manufacturing company based in Munich, Germany. Dr Robert specializes in Manufacturing Statistics and Data Analysis and has conducted statistical, data mining and enterprise knowledge management systems trainings in Infineon plants in Asia, Europe and North America. Robert participates in academic research projects in Malaysia, Singapore, Australia and in the Middle East. His research interests include Marketing and Information Technology; Electronic Commerce; Leadership and Organizational Behaviour; Usability and Ergonomics; Online Social Community; and Occupational Safety & Health. He has held Visiting Academic position with the University of Newcastle Australia and University of Wollongong Australia in Singapore, where he delivered modules on Marketing Management, Organizational Analysis, Leadership and Entrepreneurship; and Politics, Business & Society. Robert is a Guest Professor with the European Institute for Continuous Education (EIDV.EU) headquartered in Slovakia.