Ms. Poornima V has qualified UGC NET in Management. She has completed MBA in Finance and Marketing from MG University, Kottayam with 4th rank. Prior to joining with us she has more than 8 years of teaching experience as Assistant Professor. Her area of interests are in Business Research Methods, Hùman Resource Management and Marketing Management. Ms. Poornima has secured Gold Certificate in Health Communication from IIM B, SWAYAM Portal. She has presented several papers in National Conference and also published articles in reputed journals and also undergone several Faculty Development Programs and Workshops.
Educational Qualification :
MBA (Finance & Marketing): 2015: Mangalam College of Engineering, Ettumanoor: MG University, Kottayam: 75%: 4th rank holder ( MGU)
BSc Mathematics: 2013: Baselius College Kottayam: MG University, Kottayam: 93%
Plus two: 2010: Girideepam Bethany HSS, Kalathipady, Kottayam: Board of Higher Secondary Examination:89%
SSLC:2009:Girideepam Bethany HSS, Kalathipady, Kottayam: Board of Public Examination: 87%
Work Experience :
8years of teaching experience as Assistant Professor from June 2016 to till date
BBA Department, Aman College of Science and Technology, Paippad
Attended Centralised valuation camp under MG University
Additional & Chief Examiner
External Examiner, St. Mary's College for Women, Thiruvalla (2019 &2022)
External Examiner, Baselius college Kottayam (2023)
Subject expertise
Financial Management, Research methodology, Business communication, Principles of management, organisational behaviour, Business accounting, Managerial economics
Publications :
Published a research paper titled “ Digital banking: Basic concepts and payment modes with special reference to the Digital Banking Units ( DBUs) “ in ISBN edited book Power of Technology: Emerging Trends in Business ( ISBN: 978-93- 94428-53-9) in December 2022
The Influence of Beverage Consumption on the Equilibrium between Professional responsibilities and Personal life among Employed Individuals in IT Sector in Indian Journal of Psychology [ISSN:0019-5553] Book No.20, UGC CARE.
A Study on Impact of Work Environment and Organizational Performance Among the Nurses in the Private Sector Hospitals in Kottayam District in Humanities and Social Science Studies Journal, ISSN: 2319-829X, Vol.13, Issue 02, No.17, July-December 2024, UGC CARE.
An Observational Study on aftermath of Cyberloafing on Job Perpetration and Attitude of Employees in IPE Journal of Management [ISSN 2249 – 9040] Vol 14, July-December 2024, UGC CARE.
A Conceptual Study on Green Digital Marketing with a Few Insights to Green Activities of Ecosia, Ikea and Nike, Lux Montis- International Journal of Management and Commerce - Peer-Reviewed Annual Research Journal,ISSN 2321-8053. Vol. 12, Issue 1, October 2024.
A Bibliometric Analysis on Innovation in Entrepreneurship, Economic Growth and Development, Lux Montis- International Journal of Management and Commerce - Peer-Reviewed Annual Research Journal,ISSN 2321-8053. Vol. 13, Issue 1, February 2025.
Papers Presented :
A Conceptual study on green digital marketing and a few insights to green activities of Ecosia, Ikea, and Nike”, global conference on attaining sustainability: a corporative perspective on June 25,2024
A Study on the Influence of Customer Perception on Innovative Adoption by FinTech Companies with Special Reference to Ernakulam District at National Conference on Transforming Business for Sustainable Future-Challenges & Opportunities held at CB Bhandari Jain College on November 8, 2024.
A Bibliometric Analysis on AI in Marketing with Special Reference to Dimensions Database in a two-day International Conference (RBSRC-2024) on Artificial Intelligence in Reshaping Business Landscape organized by REVA Business School on December13 & 14, 2024.
Working Papers :
Effectiveness of Influencer Marketing: A Bibliometric Analysis.
Other Achievements :
ACHIEVEMENTS/WORKSHOPS/ WEBINAR:
Attained Certificate for securing 4th rank in MBA in the Mahatma Gandhi University Examinations held in November 2015 from Mangalam College of Engineering, Ettumanoor
Participated in the workshop for the FYUGP Nodal Officers from various colleges affiliated colleges in connection with the implementation of FYUGP, held at Mahatma Gandhi University, Kottayam on 20.03.2024
Participated in the live International Webinar on “ Scope and Opportunities in Healthcare Industry Post- Covid” organized by Department of Management Studies, JPM Arts & Science College, Kattappana on 27th July 2020
Participated in the National Webinar on “Building blocks of leadership” organised by the Department of Business Studies, Assumption College, Changanacherry on 30th July 2020
Participated in the NPTEL 'E-Awareness’ workshop conducted along with MES College Erumely on July 30, 2020
Participated in the one day National HR Conclave 2014 on ‘Managing People and Process'
organised by TKM Institute of Management, Kollam, Kerala, on 27th September 2014
Participated in the Marketing Game event of Tantra'13,the annual National Level Management Fest, organised by the Department of Management Studies, MACFAST College, Thiruvalla on 3rd & 4th December 2013
FDP’s
One-Week Online National Workshop on “Bibliometric, Systematic Literature Review, Meta Analysis and Qualitative Research” from July 12 to July 17, 2024 organized by Human Behavtics Private Limited Gomti Nagar Extension, Sector-1, Lucknow-10, Uttar Pradesh.
Five-Day Online FDP on “Leveraging Indian Knowledge Systems practices for Management Excellence” from 9th October to 15th October 2024 organised by MBA @ IICMR a National level Faculty Development Program.
Seven-Day National level Virtual Workshop on Quantitative Analysis for Research using SPSS organized by the Department of Management, Kristu Jayanti College, Autonomous, Bangalore from November 4 to November 11, 2024.
Five-Day Online FDP on “Data-Driven Decision Making to Enhance Management Practices through Analytics” from 9th December to 13th December, 2024 organized by the Department of Business Management, Stanley College of Engineering & Technology for